History
Sobre Masa was founded with the purpose of promoting the land, farmers and seeds of Mexico. Doing business in a responsible way that benefits the farmers above all else.
We were Mexican pastry chefs in NYC that stumbled upon a problem. We couldn't find good tortillas. In pursuit of how to make the perfect tortilla, we learned not just about tortillas but about the social and economic impact of corn.
We started Sobre Masa to share the stories behind the diversity of Mexican corn and the people that dedicate their lives to growing it.
We believe that working with heirloom seeds will make the best tortillas and help restore the authentic flavors of Mexico
Sobre Masa is partnering up with non-profits like Fundacion Tortilla to ensure a better life for the farmers and the protection of their seeds
The purpose
Sobre Masa is about sharing with people the flavor, history, and nostalgia of Mexico. Heirloom corn will be our focus. Sharing with our customers a masa that can transform into an infnite variety of flavors and textures. Hopefully creating a memorable experience for our customers.
The goal
We seek to create the spaces to promote the culture of corn and strengthen the knowledge around it.
Give visibility to the problems of land, agriculture and seeds in Mexico to empower farmers with knowledge so that they can increase the value of their product and their well-being.
Our culture
We ask ourselves these three questions before making any decisions at Sobre Masa:
• Will it help the agricultural diversity in Mexico and the people that grow it?
• Will it help improve the work environment and quality of life of our team?
• What will be the environmental impact of this decision?
Our Core Values
Solidarity: Unity and agreement to support each other.
Grit: Drive and determination to never give up.
Humility: Listening and acknowledging that there is no right way.
Integrity: Performing our work with honesty and strong moral principle.